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30 Jun 2011
Hi, I’m the new PAN logo.
A lot is changing here at PAN. We’ve moved to Boston and our firm is breaking into new territories. I am here to represent the new, reengrgized brand. Lockstep with our company’s growing presence in the digital realm, I’ve been brought in to represent the current and sophisticated people who make up our team without losing sight of our current markets or personality.
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30 Jun 2011
Is Working from Home Right for You?
Three years ago, I was sitting on the sofa in my Somerville, Mass. apartment, when the thought popped into my head. I should move back to Maine and work from home. After living in New York post-grad school, followed by eight years in the Boston area, I was ready for a major life change.
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29 Jun 2011
The PANtastic Food Truck Review
Hello foodies. To aid my fellow PR professionals in their quests to find great food on the go near our new Boston Office at 255 State Street, I’ve compiled a review of two food carts located nearby.
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RECENT POSTS
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30 Jun 2011
Is Working from Home Right for You?
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17 Jun 2011
Trying out the Other Side – PR Gal Turned Journalist
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16 Jun 2011
The Boston Bruins: A Tale of Redemption and Resiliency
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Digital Media
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LinkedIn 101 and 201 Tips
LinkedIn has really come a long way in the past few years. What used to be essentially a static resume site now offers some great opportunities for engagement and establishing yourself as a thought leader. In my experience, PR professionals generally possess varying levels of expertise on this platform. With that in mind I’ve listed tips in two sections: 101 for the basics and 201 for the more advanced features.
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Facebook Tips for the PR Pro and the B2B Client
Recently, one of our account teams here at PAN was tasked with drastically increasing the follower count of a B2B client’s Facebook fan page. I’ll bet you’re hoping that this post will be dedicated to giving you step by step instructions on how to accomplish this in under 24 hours, and if that’s the case, I’m very sorry to disappoint you. Unfortunately, there is no magic bullet on this one. For consumer-facing companies, it’s a bit easier because they generally have a product to showcase and promote, so opportunities for Facebook campaigns with user incentives are a bit more obvious. For B2B companies, it’s tougher.
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Twitter Breakdown for the PR Professional
Twitter, perhaps more than any other social networking platform, is the one that folks in the PR trade rely on the most – both for personal professional use and for recommending to clients. And clients, increasingly, are looking at it as a magic bullet to increased sales and a larger customer base. I think for everyone, PR pro and client alike, there is some confusion on what Twitter is and is not good for. So let’s take a look.
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Life at PAN
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Hi, I’m the new PAN logo.
A lot is changing here at PAN. We’ve moved to Boston and our firm is breaking into new territories. I am here to represent the new, reengrgized brand. Lockstep with our company’s growing presence in the digital realm, I’ve been brought in to represent the current and sophisticated people who make up our team without losing sight of our current markets or personality.
-
The PANtastic Food Truck Review
Hello foodies. To aid my fellow PR professionals in their quests to find great food on the go near our new Boston Office at 255 State Street, I’ve compiled a review of two food carts located nearby.
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Rebirth: PAN Communications gets re-energized with move to new Boston office
As I emerged from the South Station T-stop this morning with fancy folding bike in hand, I took a moment to take in the view: the sun was shining, the smell of the harbor was in the air, people were quickly moving to their employment destinations. Then, right there before me, two cabs bumped into each other and their cabbies traded a long colorful list of four-letter words with each other. Welcome to Boston.
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